Yellowstar heads up Paris Saint-Germain esports

Will scout players for LoL Challenger Series run.

Yesterday we learned Bora "Yellowstar" Kim had retired as a League of Legends player. Today we learned what he plans to do instead: the French esports legend is the new head of esports for Paris Saint-Germain, the French soccer team with growing esports aspirations.

As is tradition in esports, PSG put together a cute little announcement trailer featuring Yellowstar working at a desk in darkness, before he finds a switch and discovers he's in the middle of the Parc des Princes soccer stadium.

PSG acquired Team Huma's League of Legends European Challenger Series (EU CS) spot after that team disbanded earlier this year amidst allegations the owner hadn't been paying players and staff on time.

Yellowstar's job will be to find the players who can make a run at qualifying for the European League of Legends Championship Series (EU LCS), where they would compete against the likes of G2 Esports, Worlds semifinalist H2K Gaming and, of course, Yellowstar's old team Fnatic.

Yellowstar will also live with the players at their gaming house in Berlin, although he will not coach the team or play with them. Teams usually only move to Berlin once they qualify for the EU LCS, which is based there, but PSG will hope that by heading there earlier they can scrim with other professional teams, giving them a much higher level of preparation.

PSG also announced that they have signed FIFA players August "Agge" Rosenmeier, a two-time world champion, and former Epsilon player Lucas "Daxe" Cuillerier.

PSG was a pretty successful French soccer team until 2012 when it was taken over by Qatar Sports Investments and became one of the richest teams in world sport.

Its owners have spent lavishly on players and facilities since then, dominating their domestic soccer league as a result, although they have struggled to make an impact in continental competition that brings much greater prestige.

But they always have an eye on the big picture, obviously, as president Nasser Al-Khelaifi explained at the event unveiling their esports plans and new signings.

"We have decided to invest in esports and to enter our teams in two of the sector's most iconic games," he told the assembled press, including ESPN FC who reported his comments. "The decision forms part of the club's international development strategy and our digitisation project.

"It also represents a new way for PSG to engage with its fans and to attract new ones in key development markets. esports is a part of our future activity and our brand. PSG must win, there is no choice."

One of PSG's opponents in EU Challenger Series will be a fellow soccer team's esports venture, Schalke 04 from Germany. Having bought their way into the EU LCS, Schalke were relegated from the premier tournament in the summer split, illustrating the challenge facing even these grand old sporting institutions.

Tom Bramwell

British writer who used to work for Eurogamer and Riot Games. Increasingly obsessed with esports.

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