Today, the Miami HEAT and Misfits Esports have announced a partnership between the two organizations.
HEAT CEO, Nick Arison believed “it made perfect sense to partner with Misfits” considering they are an “young and ambitious franchise in a sport that is blazing a trail in terms of 21st century recreational competition amongst Millenials”.
With the HEAT’s involvement in Esports, it adds to the list of traditional sports becoming interested in the world of Esports. It seems that the NBA (National Basketball Association) is becoming the leading partner in progressing Esports considering the amount of NBA-oriented individuals and organizations involved within Esports.
We've got some new talent we'd like you to meet... pic.twitter.com/BwmxjRbJw2— Miami HEAT (@MiamiHEAT) January 10, 2017
This is a huge step for Esports, NBA, and the sports industry in general and we look forward to seeing the impact this has on the future of Esports. Congratulations to Misfits and the HEAT on the partnership.