It has been recently reported that Oculus co-founder Palmer Luckey has financially supported a pro-Trump, anti-Hillary meme campaign. The campaign is being put on by the non-profit group Nimble America, who are attempting to, as their Reddit post claims, “get our most delicious memes in front of Americans whether they like it or not.” Nimble America recognizes the power of social manipulation through targeted online political attacks. “We've proven that shitposting is powerful and meme magic is real,” they said on another Reddit post. Luckey was listed as the vice president, according to The Daily Beast. Nimble America was founded by two moderators of Reddit’s r/The_Donald subreddit page.
The Reddit page proliferates popular racist and conspiratorial memes in an effort to fight against establishment politics. It is estimated that Luckey's net-worth is around $700 million after he sold Oculus to Facebook for $2 billion. Luckey contacted the “shitposting” group via Facebook, offering to pay for their ads and fund their initial launch. He even offered to price match donations acquired during a controversial 48-hour drive.
Luckey’s deep involvement with Nimble America has sparked outrage, so much so that certain game developers are pulling their support for the Oculus. Fez developer Polytron announced that their upcoming game Superhypercube would not have Oculus Rift support. In a statement, Polytron said, “In a political climate as fragile and horrifying as this one, we cannot tacitly endorse these actions by supporting Luckey or his platform.” Tomorrow Today Labs and Scruta Games also protested by canceling support for the VR device.
The Oculus touch controllers are expected to be released near the end of this year. We will have to wait and see if the developer pull-out due to Luckey’s involvement with Nimble America will affect sales in any way.